06/06/2024 - ALMAP, GUT BUENOS AIRES, DDB COLOMBIA Y AFRICA ESTÁN EN EL TOP 10
Effie Index 2023: cuarenta agencias latinas en el ranking global
Además, hay treinta y tres agencias de la región en el Top 100 de indies, liderado por Gut Argentina y con Valor Socios de Marcas Perú, Gut San Pablo y Don Argentina entre las primeras diez. En la nota, los rankings completos.TOP 100 AGENCIAS GLOBALES
1°- AlmapBBDO San Pablo, Brasil (81 premios/finalistas; 769 puntos)
2°- Leo Burnett Dubai, United Arab Emirates (89, 617)
3°- McCann Worldgroup Gurugram, India (69, 528)
4°- GUT Buenos Aires, Argentina (29, 468)
5°- Leo Burnett Mumbai, India (62, 404)
6°- Special Auckland, New Zealand (38, 391)
7°- Ogilvy Mumbai, India (64, 346)
8°- DDB Bogotá, Colombia (33, 337)
9°- Gres Todorchuk Kyiv, Ukraine (24, 318)
10°- Africa Creative San Pablo, Brasil (32, 299)
11°- Sancho BBDO Bogotá, Colombia (33, 266)
12°- Prodigious Dubai, United Arab Emirates (45, 250)
13°- draftLine BUE Buenos Aires, Argentina (20, 232)
13°- McCann Tel Aviv, Israel (19, 232)
13°- Ogilvy Karachi, Pakistan (26, 232)
16°- DDB Mudra Group Mumbai, India (46, 231)
17°- Valor Socios de Marcas Lima, Perú (31, 230)
18°- Leo Burnett Bucharest, Romania (31, 226)
19°- Paradais DDB Guayaquil, Ecuador (18, 224)
20°- McCann Lima, Perú (39, 215)
21°- OMD Lima, Perú (29, 211)
22°- Grey Buenos Aires, Argentina (14, 210)
23°- BBDO Buenos Aires, Argentina (30, 208)
24°- Wunderman Thompson San Pablo, Brasil (25, 204)
25°- MullenLowe Lintas Mumbai, India (44, 200)
26°- BBDO Santiago, Chile (16, 197)
27°- Zenith Bogotá, Colombia (43, 194)
28°- GUT San Pablo, Brasil (22, 189)
29°- Proximity BBDO Bogotá, Colombia (13, 180)
29°- Starcom Chicago, IL, USA (17, 180)
31°- Robert / Boisen & Like-minded Copenhagen, Denmark (17, 174)
32°- Starcom Dubai, United Arab Emirates (32, 173)
33°- McCann Prague, Czech Republic (18, 169)
34°- McCann Worldgroup Bogotá, Colombia (25, 166)
35°- Publicis Bucharest, Romania (28, 165)
36°- MRM Santiago, Chile (9, 162)
37°- Leo Burnett Chicago, IL, USA (14, 160)
38°- established.now Bucharest, Romania (20, 157)
38°- Ogilvy Shanghai, China (28, 157)
40°- Ogilvy Sydney, Australia (24, 156)
41°- OMD Bogotá, Colombia (25, 154)
41°- Publicis Impetu Montevideo, Uruguay (13, 154)
43°- CHEP Network Melbourne, Australia (19, 152)
43°- OMD Auckland, New Zealand (17, 152)
43°- TBWA Istanbul, Türkiye (22, 152)
46°- Mountains Shanghai, China (9, 150)
47°- DON Buenos Aires, Argentina (18, 144)
47°- Starcom Bogotá, Colombia (22, 144)
47°- The Womb Communications Mumbai, India (20, 144)
50°- Circus Grey Lima, Perú (14, 140)
50°- Mischief @ No Fixed Address Brooklyn, NY, USA (8, 140)
52°- DAVID Bogotá, Colombia (20, 138)
52°- Rafineri Istanbul, Türkiye (21, 138)
54°- Publicis Dubai, United Arab Emirates (24, 133)
55°- Colenso BBDO Auckland, New Zealand (14, 132)
55°- FCB Toronto, ON, Canada (14, 132)
57°- Dattis Bogotá, Colombia (25, 131)
58°- DDB Auckland, New Zealand (20, 128)
59°- Core Dublin, Ireland (14, 125)
59°- PHD Auckland, New Zealand (16, 125)
61°- PHD Santiago, Chile (9, 122)
61°- Slap Global Buenos Aires, Argentina (15, 122)
61°- The Table by de ferrari borrell Santo Domingo, República Dominicana (12, 122)
61°- UM Bogotá, Colombia (21, 122)
65°- McCann Worldgroup, México (14, 121)
66°- Initiative Buenos Aires, Argentina (23, 117)
67°- Ogilvy Gurugram, India (14, 116)
67°- Soko San Pablo, Brasil (17, 116)
69°- Creative TasteBud Advertising Shanghai, China (9, 114)
70°- Adcom Karachi, Pakistan (12, 112)
70°- Banda agency Kyiv, Ukraine (8, 112)
70°- Saatchi & Saatchi Dubai, United Arab Emirates (23, 112)
73°- Leo Burnett Bogotá, Colombia (15, 109)
74°- Reuveni Pridan IPG Bnei Brak, Israel (7, 108)
75°- Leo Burnett Beirut, Lebanon (13, 107)
76°- Adler Chomski & Warshavsky Tel Aviv, Israel (8, 106)
76°- Jam Session Agency Bucharest, Romania (14, 106)
78°- Happy People Project Istanbul, Türkiye (9, 105)
79°- Alma DDB Miami, Florida, Estados Unidos (12, 104)
79°- McCann Bucharest, Romania (15, 104)
79°- Ogilvy Johannesburg, South Africa (8, 104)
79°- Publicis Singapore (8, 104)
83°- Wavemaker Mumbai, India (34, 101)
84°- Publicis Santo Domingo, República Dominicana (16, 100)
85°- VMLY&R Istanbul, Türkiye (22, 99)
86°- IAL Saatchi & Saatchi Karachi, Pakistan (9, 97)
87°- Red Lemon Budapest, Hungary (3, 96)
88°- draftLine Shanghai, China (11, 95)
89°- BMF Sydney, Australia (15, 94)
89°- DDB Warsaw, Poland (13, 94)
91°- Alina Vélez Comunicaciones Bogotá, Colombia (19, 91)
91°- Enormous Mumbai, India (12, 91)
93°- HS Ad Seoul, South Korea (16, 90)
93°- Media Investment Bucharest, Romania (16, 90)
95°- Ogilvy San Pablo, Brasil (10, 89)
96°- DDB Bucharest, Romania (8, 88)
96°- ISLA, México (8, 88)
96°- VMLY&R San Pablo, Brasil (8, 88)
99°- Daehong Communications Seoul, South Korea (5, 86)
99°- Noble Graphics Sofia, Bulgaria (6, 86)
TOP 100 AGENCIAS INDIE GLOBALES
1°- GUT Buenos Aires, Argentina (29, 468)
2°- Special Auckland, New Zealand (38, 391)
3°- Gres Todorchuk Kyiv, Ukraine (24, 318)
4°- Valor Socios de Marcas Lima, Perú (31, 230)
5°- GUT San Pablo, Brasil (22, 189)
6°- Robert / Boisen & Like-minded Copenhagen, Denmark (17, 174)
7°- Mountains Shanghai, China (9, 150)
8°- DON Buenos Aires, Argentina (18, 144)
8°- The Womb Communications Mumbai, India (20, 144)
10°- Mischief @ No Fixed Address Brooklyn, NY, USA (8, 140)
11°- Rafineri Istanbul, Türkiye (21, 138)
12°- Dattis Bogotá, Colombia (25, 131)
13°- Core Dublin, Ireland (14, 125)
14°- Slap Global Buenos Aires, Argentina (15, 122)
14°- The Table by de ferrari borrell Santo Domingo, República Dominicana (12, 122)
16°- Soko San Pablo, Brasil (17, 116)
17°- Creative TasteBud Advertising Shanghai, China (9, 114)
18°- Banda agency Kyiv, Ukraine (8, 112)
19°- Jam Session Agency Bucharest, Romania (14, 106)
20°- Happy People Project Istanbul, Türkiye (9, 105)
21°- Red Lemon Budapest, Hungary (3, 96)
22°- Alina Vélez Comunicaciones Bogotá, Colombia (19, 91)
22°- Enormous Mumbai, India (12, 91)
24°- ISLA México (8, 88)
25°- Noble Graphics Sofia, Bulgaria (6, 86)
26°- Jung von Matt Donau Vienna, Austria (8, 84)
26°- Lemon. Lima, Perú (4, 84)
28°- Rethink Toronto, ON, Canada (12, 82)
29°- Colorbitor Production Bucharest, Romania (4, 78)
30°- Motion Sickness Auckland, New Zealand (12, 77)
31°- Joe Public Johannesburg, South Africa (10, 76)
32°- Los Goodfellas Bogotá, Colombia (5, 74)
33°- Studiok110 Seoul, South Korea (3, 72)
34°- Adbid Bogotá, Colombia (14, 71)
35°- Pacific Lima, Perú (8, 70)
35°- Saga Film Bucharest, Romania (16, 70)
37°- Lanzallamas Buenos Aires, Argentina (7, 68)
38°- Air Music Agency Guayaquil, Ecuador (6, 67)
38°- Gran Idea Guayaquil, Ecuador (6, 67)
38°- La Canguilera Studio Guayaquil, Ecuador (6, 67)
41°- Alt Story Lahore, Pakistan (4, 66)
41°- Concept Istanbul, Türkiye (9, 66)
41°- OGK Beijing, China (9, 66)
41°- onboard Seoul, South Korea (8, 66)
45°- Gobsmack Productions Copenhagen, Denmark (12, 65)
46°- MOSCÚ Buenos Aires, Argentina (8, 64)
47°- RESET Local Planet Lima, Perú (10, 63)
48°- ACG Budapest, Hungary (6, 62)
48°- Mayo Publicidad Lima, Perú (3, 62)
48°- Mojo Supermarket Brooklyn, NY, USA (3, 62)
48°- Wien Nord Serviceplan Vienna, Austria (7, 62)
48°- WILD Fi Montevideo, Uruguay (4, 62)
53°- Bullseye DDB Karachi, Pakistan (3, 60)
53°- Coconut Rock Colombo, Sri Lanka (4, 60)
53°- Oso Audio Toronto, ON, Canada (6, 60)
53°- Popkorn Digital Colombo, Sri Lanka (4, 60)
53°- Sobraz Istanbul, Türkiye (17, 60)
58°- BBPR Karachi, Pakistan (9, 59)
58°- La Visual Sonora Santo Domingo, República Dominicana (9, 59)
60°- Audacity Colombo, Sri Lanka (6, 56)
60°- Demner, Merlicek & Bergmann Werbegesellschaft Vienna, Austria (9, 56)
60°- Triad Colombo, Sri Lanka (5, 56)
63°- Trineo.TV Bogotá, Colombia (5, 55)
64°- A Hatodik Szek Budapest, Hungary (3, 54)
64°- ABIS STUDIO Bucharest, Romania (6, 54)
64°- ADA Digital Colombo, Sri Lanka (4, 54)
64°- Ideot Seoul, South Korea (2, 54)
64°- SEC Newgate Bogotá, Colombia (8, 54)
64°- SHIFT Ljubljana, Slovenia (4, 54)
64°- Suno United Creators San Pablo, Brasil (10, 54)
64°- TRIAD Bratislava, Slovakia (8, 54)
64°- Utorak Zagreb, Croatia (2, 54)
73°- Postmen Kyiv, Ukraine (11, 52)
74°- Science & Sunshine Dubai, United Arab Emirates (5, 51)
75°- ArgentinaCine Buenos Aires, Argentina (7, 50)
75°- DUDE: Milano Milan, Italy (6, 50)
75°- Liwa Content.Driven Dubai, United Arab Emirates (3, 50)
78°- Creative Media Publications Colombo, Sri Lanka (3, 48)
78°- IDOTYOU Petaling Jaya, Malaysia (3, 48)
78°- Leagas Delaney Milan, Italy (3, 48)
78°- Mataracan Freising, Germany (1, 48)
78°- Momart 2020 Marketing Budapest, Hungary (3, 48)
78°- SuperAwesome London, United Kingdom (4, 48)
78°- Svengali Communications Prague, Czech Republic (3, 48)
78°- Telefe Buenos Aires, Argentina (3, 48)
78°- Thanks Agency México (1, 48)
78°- Well PR Budapest, Hungary (3, 48)
88°- Noize Porto Alegre, Brasil (7, 47)
88°- Titrifikir Istanbul, Türkiye (8, 47)
90°- Cohn and Jansen Creative Network Bucharest, Romania (7, 46)
90°- Special Sydney, Australia (9, 46)
92°- Bold Ideas Budapest, Hungary (7, 45)
93°- MOFA Sydney, Australia (7, 44)
93°- Symmetry Digital Karachi, Pakistan (5, 44)
93°- Talented Webco Bengaluru, India (11, 44)
96°- Duro Estudio Bogotá, Colombia (4, 43)
97°- Agência California Salvador, Brasil (4, 42)
97°- Deloitte Digital New York, NY, USA (3, 42)
97°- DRUID Creative Gaming San Pablo, Brasil (10, 42)
97°- GIGIL Taguig City, Philippines (7, 42)
TOP 50 REDES GLOBALES
1°- McCann Worldgroup (374, 2625)
2°- DDB Worldwide (314, 2536)
3°- Ogilvy (371, 2445)
4°- BBDO Worldwide (276, 2358)
5°- Leo Burnett Worldwide (291, 2145)
6°- Publicis (283, 1754)
7°- IPG Mediabrands (317, 1522)
8°- OMD (239, 1309)
9°- TBWAWorldwide (150, 1004)
10°- VMLY&R (160, 885)
11°- PHD (179, 877)
12°- EssenceMediacom (193, 848)
13°- Wunderman Thompson (143, 808)
14°- Grey Group (97, 792)
15°- Starcom (150, 786)
16°- MullenLowe Group (149, 775)
17°- Saatchi & Saatchi (98, 721)
18°- Dentsu International (139, 711)
19°- Mindshare Worldwide (162, 625)
20°- GUT (52, 611)
21°- Draftline (69, 514)
22°- Zenith (116, 510)
23°- Special (48, 449)
24°- Spark Foundry (88, 426)
25°- Havas Creative (55, 404)
26°- FCB (49, 385)
27°- Wavemaker (113, 331)
28°- Clemenger Group (40, 315)
29°- Carat Group (79, 293)
30°- Digitas (49, 252)
31°- Accenture Song (40, 222)
31°- Omnicom Media Group (56, 222)
33°- GroupM (42, 196)
34°- Serviceplan Group (28, 195)
35°- Havas Media (49, 183)
36°- Publicis Media (27, 167)
37°- MediaMonks (33, 166)
38°- M&C Saatchi (26, 142)
39°- Performics (31, 136)
39°- Slap Global (17, 136)
41°- Dattis (25, 131)
42°- ISLA (13, 128)
43°- Edelman (26, 127)
44°- iProspect (23, 126)
44°- MSLGROUP (36, 126)
46°- Porter Novelli (28, 120)
47°- FLAGCX (17, 116)
48°- Cheil Worldwide (23, 111)
49°- Joe Public (14, 102)
50°- Forsman and Bodenfors (6, 98)
TOP 5 HOLDINGS GLOBAL
1°-Omnicom (1080, 7592)
2°-WPP (1136, 6417)
3°-Publicis Groupe (893, 5626)
4°-Interpublic (IPG) (814, 4932)
5°-Dentsu (225, 1047)
TOP 100 MARCAS GLOBALES
1°- McDonald's (125, 790)
2°- KFC (46, 372)
3°- Oreo (29, 334)
4°- UNITED24 (13, 240)
5°- Burger King (21, 198)
6°- Brahma (16, 196)
7°- Corona (20, 194)
8°- Vodafone (33, 190)
9°- Coca-Cola (28, 176)
10°- Doritos (21, 174)
10°- Mastercard (23, 174)
12°- bilibili (11, 162)
13°- Poker (20, 160)
13°- Samsung (25, 160)
15°- Volkswagen (19, 152)
16°- NotCo (8, 150)
17°- KOTEX (10, 148)
18°- Mercado Pago (8, 144)
19°- Fundación Casa Ronald McDonald (6, 134)
19°- IKEA (16, 134)
21°- Grab (20, 132)
21°- Lay's (14, 132)
21°- LEGO (13, 132)
24°- Budweiser (19, 130)
25°- Lalcec (8, 128)
26°- Alpina (9, 124)
26°- PedidosYa (9, 124)
28°- Pacto Global da ONU & B3 (6, 122)
29°- K-Lynn (4, 120)
30°- Dove (18, 118)
31°- ING (12, 116)
31°- Vivo (11, 116)
33°- ALDI (11, 114)
33°- Netflix (23, 114)
33°- Pepsi (22, 114)
36°- Whisper (11, 112)
37°- Banca Transilvania (7, 110)
37°- Partners Life (8, 110)
37°- Ukraine (7, 110)
37°- Wellington City Mission (9, 110)
41°- Allianz (5, 108)
42°- Entel (16, 106)
42°- WhatsApp (12, 106)
44°- Paytm (7, 104)
44°- Skinny (7, 104)
44°- Sprite (16, 104)
47°- Aguila (11, 102)
47°- Banco de Bogotá (16, 102)
47°- Kiwibank (5, 102)
47°- PHILCO (8, 102)
51°- Kora Café (7, 98)
51°- Movistar (21, 98)
53°- Banco Itaú (8, 96)
53°- Froot Loops (4, 96)
53°- Super Pollo (3, 96)
53°- Ujjivan (4, 96)
57°- Quilmes (7, 94)
57°- Zé Delivery (7, 94)
59°- WULING (6, 88)
60°- Spotify (15, 86)
61°- Noblex/Paramount (3, 84)
61°- WIN (4, 84)
63°- Amazon (9, 82)
64°- FYS (5, 80)
64°- MEDIAS NOCHES BIMBO Y BIMBOLLOS BIMBO (6, 80)
64°- Pizza Hut (13, 80)
67°- HOSPICE (4, 78)
67°- Inca Kola (13, 78)
67°- Lipton (6, 78)
67°- Mercado Libre (12, 78)
67°- VIF - the Network to Prevent and Tackle Violence against Women (4, 78)
72°- Animal Político (5, 76)
72°- BMO (6, 76)
72°- Renault (9, 76)
75°- ABAAD (5, 74)
75°- Banco de Chile (8, 74)
75°- Geely (4, 74)
75°- Santander (10, 74)
79°- Antel (2, 72)
79°- Coke Studio (2, 72)
79°- eos (3, 72)
79°- Guaraná Antarctica (8, 72)
79°- Mibanco (6, 72)
79°- Préstamo Hipotecario Digital APAP 4, 72)
79°- Saero (3, 72)
79°- Thums Up (7, 72)
87°- Falabella (9, 70)
87°- Tesco (7, 70)
89°- Cheetos, Sabritas, Ruffles y Doritos (6, 68)
89°- Eletromidia (7, 68)
89°- Havaianas (5, 68)
89°- Hellmann's (7, 68)
89°- Michelob ULTRA (8, 68)
94°- Arnott's (5, 66)
94°- Cass (8, 66)
94°- Jaquar (3, 66)
97°- Heineken (14, 64)
97°- Nescafé (10, 64)
97°- PepsiCo (8, 64)
97°- Urihi – Associação Yanomami (8, 64)
TOP 100 ANUNCIANTES GLOBALES
1°- AB InBev (229, 1900)
2°- Unilever (130, 878)
3°- McDonald's (133, 866)
4°- PepsiCo (120, 822)
5°- The Coca-Cola Company (83, 606)
6°- Mondelez International (78, 536)
7°- Procter & Gamble (70, 434)
8°- YUM! (52, 416)
9°- Nestlé (72, 340)
10°- Netflix (41, 280)
11°- Heineken (44, 278)
12°- Reckitt Benckiser (40, 266)
13°- UNITED24 (17, 258)
14°- Newsan (14, 246)
15°- Kimberly-Clark (19, 228)
15°- Mercado Libre (23, 228)
17°- Telefónica Group (33, 216)
18°- Delivery Hero (23, 212)
19°- Vodafone (33, 190)
20°- SAIC GM (21, 182)
21°- Mastercard (26, 180)
21°- Samsung (30, 180)
23°- Burger King (19, 172)
24°- Volkswagen (23, 170)
25°- Landmark Group (13, 164)
26°- Alpina (13, 162)
26°- bilibili (11, 162)
28°- CREDICORP (22, 154)
29°- The Kellogg Company (15, 152)
30°- Meta (20, 150)
30°- NotCo (8, 150)
32°- Deutsche Telekom (13, 138)
32°- IKEA (18, 138)
32°- Ronald McDonald House Charities (8, 138)
35°- Grab (20, 132)
35°- Lego Group (13, 132)
37°- LALCEC (8, 128)
38°- Singtel (7, 126)
39°- Metinvest (6, 122)
39°- ONU Brasil (6, 122)
41°- Diageo (20, 120)
41°- Itaú Unibanco (9, 120)
41°- K-Lynn (4, 120)
41°- Mars (16, 120)
45°- Aldi (12, 116)
45°- ING (12, 116)
47°- Spark New Zealand (9, 112)
48°- Banca Transilvania (7, 110)
48°- Bayer (17, 110)
48°- Meituan (14, 110)
48°- Ministry of Digital Transformation of Ukraine (7, 110)
48°- Partners Life (8, 110)
48°- Tencent (19, 110)
48°- Wellington City Mission (9, 110)
55°- Allianz (5, 108)
55°- Sanofi (12, 108)
57°- Entel (16, 106)
58°- One97 Communications (7, 104)
59°- Banco de Bogotá (16, 102)
59°- Claro (14, 102)
59°- Danone (17, 102)
59°- Kiwibank (5, 102)
63°- FrieslandCampina (9, 100)
63°- HSBC (19, 100)
65°- Agrosuper (4, 98)
65°- La Aurora (7, 98)
67°- Ujjivan SFB (4, 96)
68°- Amazon (13, 94)
68°- Grupa OLX (9, 94)
70°- Nordic Leisure Travel Group (6, 90)
70°- Telenor (13, 90)
72°- Banco Guayaquil (9, 86)
72°- Fundación Esteban Bullrich (5, 86)
72°- Ramo (5, 86)
72°- Spotify (15, 86)
76°- Daraz (5, 84)
76°- Grupo Bimbo (8, 84)
76°- Kraft Heinz Company (11, 84)
76°- LOTTE (4, 84)
76°- Molson Coors (17, 84)
76°- Silpo, Rozetka, Artemsil (4, 84)
76°- WIN (4, 84)
83°- EBM (9, 80)
83°- Santander Group (13, 80)
85°- Ahold Delhaize (3, 78)
85°- Arca Continental Lindley (13, 78)
85°- Falabella (11, 78)
85°- Hospice Casa Sperantei (4, 78)
85°- L'Oréal (16, 78)
85°- VIF - the Network to Prevent and Tackle Violence against Women (4, 78)
91°- Animal Político (5, 76)
91°- Asahi Breweries (14, 76)
91°- Bank of Montreal (6, 76)
91°- Renault (9, 76)
95°- Abaad MENA (5, 74)
95°- Banco de Chile (8, 74)
95°- ByteDance (14, 74)
98°- ANTEL (2, 72)
98°- Asociación Popular de Ahorros y Préstamos (4, 72)
98°- eos Products (3, 72)
Fuente: Adlatina.com